Social Media for SEO
By using social media platforms like Facebook, Twitter and MySpace you can build fan lists which can be used to grow your database. At the same time, however, you can tap into no-cost marketing to people that want your product or like what you could be offering!
How do you use Social Media?
The best approach is to NOT use Social Media for SEO by trying to market your product or service. I recommend that you rather use Social Media for SEO by creating topical subject matter that surrounds your product or service.
By thinking out of the box and creating conversation about your service and or product on Social Media platforms you get to generate debate and interest not to mention interaction. That's the goal when using Social Media. That's the POWER of using Social Media to promote.
For example, discussing some product to do with your business which makes candles, could start a conversation on Social Media about which colour candles are best to use for a romantic bath set up. Should they be long or short, wide or narrow and does it matter if they are decorated with ribbons or not? Do you see how this is different to going and saying, "I make candles. Come buy my products"?
Make it fun and social. Remember the story behind your product and think of why people would want to use your product and ESPECIALLY in WHAT context would it make conversation & therefore a SOCIAL matter!
Have a great weekend!
SEO Pro
Friday, January 22, 2010
Monday, January 11, 2010
Use Google Analytics
If you are serious about SEO, search engine optimisation, then you have to sign up for a Google Analytics tool.
Google Analytics allows you to track basically everything to do with your website like visitor traffic, daily hits, referring websites, favourite pages, top page rank and lowest page rank within your site, how long visitors stay on your site, when they leave it and so much more...
Here's some more detail:
ANALYTICS INTELLIGENCE
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
Why is this important? This info is vital if you are going to start running a new marketing campaign or upload a new section on your site to assess whether it is running as planned or needs help!
ADVANCED SEGMENTATION
Isolate and analyze subsets of your website traffic with a fast interactive segment builder.
Traffic is money. By creating areas of your website that can be analysed you get product related or services related data that can be compared and correlated across your website to provide you with information that should be acted upon.
How so? Well, you may have thought that the main area of your website has to do with a particular product like the "Kindle" e-reading platform but once you use Google Analytics you discover that it actually is traffic derived from visitors looking for ebooks that can be downloaded to the Kindle and not the Kindle itself.
Why do this? Websites are all about generating traffic. If you know where it is coming from you can focus on that aspect of your target market and it may even lead to new products and services you never considered at first.
FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
This is complicated stuff but it can be pretty simple. Go over the tutorial videos & other support tools to get you up to expert level or just get you pulling the reports you need to improve your search engine optimisation as well as business profits.
To learn more, visit http://www.google.com/analytics/ and take a product tour. I suggest watching all of the video content provided before you sign up. Get as familiar as you can with using the Google Analytics tool.
When you feel semi-confident and you've spent maybe 1-2 hours going over the basics and become familiar with the tools available and site tools for support, sign up.
What have you got to lose? The only thing is you lose out on is getting more leads which means loss of potential business right? So go get started now. Don't leave it more than a week. If you do, it just won't happen.
All the best SEO for 2010 and the new decade!
SEO Pro signing out.
Find me @ http://www.promoting4u.com
Google Analytics allows you to track basically everything to do with your website like visitor traffic, daily hits, referring websites, favourite pages, top page rank and lowest page rank within your site, how long visitors stay on your site, when they leave it and so much more...
Here's some more detail:
ANALYTICS INTELLIGENCE
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
Why is this important? This info is vital if you are going to start running a new marketing campaign or upload a new section on your site to assess whether it is running as planned or needs help!
ADVANCED SEGMENTATION
Isolate and analyze subsets of your website traffic with a fast interactive segment builder.
Traffic is money. By creating areas of your website that can be analysed you get product related or services related data that can be compared and correlated across your website to provide you with information that should be acted upon.
How so? Well, you may have thought that the main area of your website has to do with a particular product like the "Kindle" e-reading platform but once you use Google Analytics you discover that it actually is traffic derived from visitors looking for ebooks that can be downloaded to the Kindle and not the Kindle itself.
Why do this? Websites are all about generating traffic. If you know where it is coming from you can focus on that aspect of your target market and it may even lead to new products and services you never considered at first.
FLEXIBLE CUSTOMIZATION
Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
This is complicated stuff but it can be pretty simple. Go over the tutorial videos & other support tools to get you up to expert level or just get you pulling the reports you need to improve your search engine optimisation as well as business profits.
To learn more, visit http://www.google.com/analytics/ and take a product tour. I suggest watching all of the video content provided before you sign up. Get as familiar as you can with using the Google Analytics tool.
When you feel semi-confident and you've spent maybe 1-2 hours going over the basics and become familiar with the tools available and site tools for support, sign up.
What have you got to lose? The only thing is you lose out on is getting more leads which means loss of potential business right? So go get started now. Don't leave it more than a week. If you do, it just won't happen.
All the best SEO for 2010 and the new decade!
SEO Pro signing out.
Find me @ http://www.promoting4u.com
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